Information Technology Services

Requisite of "Site map"

Site map is a one solitary page which is used to show the links that list all the pages in a website with straightforward HTML links. Site map is the architecture of a web site. It is represented in different way, either a documentary or the list of links the page have on your website. The main feature of Site map is that, the list is arranged in the hierarchical manner. Site map is the systematic summary of all the links the website have. An advantage of site map is that it helps the visitors & search engine bots to find pages on the website.


Keyword density plays an important role over here. Keyword density is the term which is used to describe the repetition of specific search phase which appears contained by your website. Therefore maximum number of relevant keywords is really very important because site map make use of keywords regularly. Every links must be plain text & point to each page inside your site with some descriptive words. It make possible for the surfer & search engine crawlers to recognize what they will find on each page linked to your site map.


Tips for optimizing SITE MAP & WEBSITE


Distinct Subject: If the website is providing any kind of information like site of articles or an informative site then the distinct subjects or sub subjects that you are using in different pages must also be used in the site maps links.

Plain Text Page: It is not considered which navigation scheme you use but on the other hand your site map must really need to use the plain old text links .

Blog-

Blog empower people to express their knowledge and opinions to any one who care or concern to listen. Blog is very important factor for marketers because now consumers are able to have conversation with brands directly. Due to which consumers express their views related to product immediately.

Blog Marketing Strategy-

Blog is an important integral part of marketing strategy. So, some blog marketing initial strategical steps are:-

1. Analyzing market condition:-It means that firstly you have to be updated with your targeted customers and no. of competitors.

2. Start commenting on the other blogs on key business topics. It means that you have to start connecting with other competitors through your posts and comments. You should concentrate on discussion related to your product and services.

3. Advertise on blogs so as to reach the target audience. As far as I know only 25% of internet users i.e. around 32 million people currently read blogs. So, try to covert those viewers into customers.

4. Build business brand or product by connecting with consumers:-

The major favorable factor of blog is- both small business as well as big organizations can make a use of blog to establish a close relationship with customers.

“Blog is a Backbone of Internet business success”

The Basic needs of any business are-

1. Creating Great Ideas-

-Every people have some thing “different and creative” ideas in their mindset. Three factors which play an important role are:-

a) Give platform to every one in an organization.

b) Then help them to make improvement in those ideas.

c) And finally implement the best idea.

Mostly it happens that great ideas are not properly conveyed to top the management. It’s big system drawback of those organizations. Because of this kind of idea barrier could be killing your organization.

2. Creating great product-

The next barrier in an organization is to convert great ideas into great products.

It’s a challenging job. Because, even if you have a greatest ideas but not be able to convert into product then “what’s its use?”

3. Increase visibility-

Marketing is all about visibility-“making right people aware of the right product at right time”

4. A great team-

The factors which build great team will be –they think great ideas, they build high visibility, they instantly spot defects in products and so they correct them quickly.

Blog Optimization-

1. Firstly you have decide which blog domain you will prefer-

According to me following are the best one-

1. Blogger

2. WordPress

3. Moveable

2. The blog features should be customized one, and on that basis select the templates.

3. Then select the proper keywords for your blog content.

4. You can create a site map for your blog. For that you can use Google sitemap toolbar.

5. Submit blog URL to blog directories and search engines.

6. If your blog have some videos or podcasts then submit them to Podcast.

7. Optimize your blog and give press release for announcing your blog.

8. Request the viewers to give feed back or comments on your blog. And provide them visible space for comments.

9. Comment on others blog related to your product field.

10. Always post regular .If you are new blogger then post2-3 times a day. And if you are older one then post 3-5 blogs per week.

11. But you should take care that posts not be repetitive and content should be unique and significant.

"Google analytical report” all webmasters and seo companies are not aware from this word, Yes it’s a Google tool which helps you to study your site traffic and many more things but I think only seo companies, software companies and webmaster use this tool. In this blog I am going to explain about Google Analytical report so that after reading this blog website owner judge their traffic and also they are capable to tell their seo consultant if they do any mistakes.

If you already hire any seo consultant then you just ask your seo consultant for username and password for Google analytical report. Here is the url of google analytical report
http://www.google.com/analytics/
After login in Google analytics you reflect on to this window.
Then click on view report.

Click on Image to See Large View

The new window opens and contains following topics

Dashboard
Visitors
Traffic Source
Goals
E-commerce
Visits
Page views
Pages/Visit
Bounce rate
Avg. Time on Site
Pages/Visit

Here I am going to explain these topics but in short.

Dashboard: Dashboard is a collection of report summaries it includes Visitors, Traffic, Goals, E-commerce, Visits, Page views, Pages/Visit, Bounce rate, Avg. Time on Site, Pages/Visit, Map overlay, Content Overview, Traffic Source Overview,Visitor Overview.

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Visitors: visitor’s means people came to your site. From here you find the number of visits. Visits also divided into three types Absolute visits, Unique visits and new visits I will explain later on these topics. This section also gives you information about Pages views, Average views, Time on site, Bounce rate.

Click on Image to See Large View

Traffic Source: It is especially imperative that you know the traffic source, According to Google analytical report traffic source is divided into three types here is the types and depiction.

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Direct Traffic : A traffic comes from typing your site url or from clicking a bookmark, Direct traffic also includes visiter recruited via offline (ex. print television) campaigns. Referring Site : A traffic comes from other sites or it may be comes from your link partners or from different directories. Search Engine : A traffic comes form search engine is very important, This type of traffic gives you targeted visitors and the targeted visitors gives you business for your product.

Referring Site : A traffic comes from other sites or it may be comes from your link partners or from different directories.

Search Engine : A traffic comes form search engine is very important, This type of traffic gives you targeted visitors and the targeted visitors gives you business for your product.

Goals: This topic gives you idea about Total Conversions, Conversion Rate,
Goal Verification Reverse, Goal Path, Goal Value, Abandoned Funnels,
Funnel Visualization.

Note: In my next article I will explain How its work and how you set pages for goal conversation.

Google Say’s:

For non-e-commerce sites, goal conversions are the primary metric for assessing how well a site fulfills business objectives. Use the graph to identify conversion trends for any one of your goals or for your overall conversions and conversion value.

E-commerce: This report provides information about ecommerce activity on your site and revenue is the value of purchase. This report also gives you details about Total Revenue, Conversion Rate, Average Order Value, Product Performance, Product Overview, Product SKUs, Categories, Transactions, Visits to Purchase, Days to Purchase.

Here I am going to explain some erroneous tactics of link building. You all guys know very well "what the link building is? and why it is important.

Link building and seo companies

Many seo companies work on link building but do you think the backlinks they offer for your site are not the superiority links. so here I want to clarify what procedure they did for link building and how it is just fake .Ceiling link building or seo companies did their job by link metro or similar tool because link exchange manually takes time and doesn’t give fast output. Here I am not saying that the procedure of link building from link metro is 100% fake but still its not carrying great weight.

Link Building with Link metro

When webmasters build links for your website they create login in link metro and also provide anchor tag to link metro, in that anchor tag they put your company depiction and hyperlink text having your url. After that they start their procedure of link building they send request to different websites having same categories and also put their anchor text link in your link page, but from here the procedure of spam start because this link page is not connected with website so the crawlers are not capable to crawl this page.

Apart from this if page is coupled to website so its confirm that the page will be cached in 15 to 30 days but the links coming from this page is not the quality links because the page have only links and links and links……….

Quality matters not Quantity

The link page having Rich content having good keywords and having page rank are consider as a quality links but most of the time its not possible that these all features are in link page. And also its time consuming and hard procedure to search these type of page, But these types of links have its own importance. And these type of links gives you a good page rank and serps.
So remember “quality matters not quantity “

“So remember if your seo consultant show you a bunch of backlinks then check that the link are quality links or not”

Link Metro “Platform for searching link partner “

Some times I asked my self link metro work or not Here I want to say just one thing about link metro that it is a excellent platform for searching link partner here we don’t need to search for reciprocal partners in link metro there is list of website with different categories, so what I think you start from there but after that process you asked to your link partner for quality links and i think if you asked for quality links he is always ready because he know your website very well because of link metro.

Why Quality Link Building analysis According to Google
To check the backlinks of your site there are hundreds of tools present in webmarket
But the most popular ones used by webmasters to check quality link building is Google webmaster or yahoo. I read in some quality link building blogs that only checking backlinks in Google is not the right procedure but I think most of the people use Google for searching that’s why I think backlinks or quality link building is doing on guidelines of Google. But on the other hand to analysis your Quality Link Building Campaign its important to know which other sites are linked with your website and why that websites are not taken as backlinks of your website by Google.

Quality Link Building with Content
According to Behaviors or Google I think “Content is King” If you want to build quality Backlinks just create a useful and rich keyword content which not only attract search engines but also visitors and in future these types of backlinks boost visitors for your website. If you completely concentrate on quality content you never need tactics, tricks or spammy techniques. Just remember four things

Don’t link your website to link pages containing only links.
Link your website having good and quality content.
Check that link page is cached or it is linked with cached page.
Link those website which are related with your categories irrelevant link partners are not counted as backlinks by Google.(e.g. Real estate and Software company are not in same categories.)

Quality Link Building and Link Renting
Rent the popularity and traffic flow of there site is called as Link renting, you have to pay for it on monthly or yearly basis, it’s a text or banner ad which is paced on their site and form these types of link you may boost traffic towards your website. These types of links definitely boost traffic for your website but many times Google don’t take these links as a backlinks.

Quality link building improve your website visibility in search engine and organic ranking, But the question is how to increase this visibility in search engine through quality link building.

Here is your answer
1. Select keywords for your website for quality link building.
2. Create your anchor tag for quality link building.
3. Select your link categories for quality link building.
4. Search link partner for quality link building.
5. Directory submission in your related category.

Select keywords for your website for quality link building:

The first thing for link building is research and analysis of keywords for your website means for which keywords you want to be in SERP (Search Engine Result Page).

Here is example

Suppose an IT outsourcing company is dealing with many services such as SEO, web development, web design,etc so the keywords for this company are IT outsourcing, outsourcing, web development, Search Engine Optimization.etc

Create your anchor tag for quality link building

Create your anchor tag for link exchange which contains your keyword as well as your company description here is example of that.

Here is Example

Outsourcing company. specializes in helping other companies grow by reducing cost and increasing profit by utilizing our Outsourcing, HRM, Web Development and SEO services.

Search link partner for quality link building

This is very important factor because choosing wrong link partners for link building don’t give results in SERP’s, means if you are providing quality link building services then select only that companies who provide seo services or link building services. You can search these link partners from your competitor site, from linkmetro.com or these types of website.

Directory submission in your related category.

Directory Submission is one of the best way for Quality link building, Just submit your site manually in right category. These types of links provide your website quality and one way link.

What is Bid management in “SEO/SEM”?

The term Bid management basically comes from the concept of PPC (Pay per Click) management with effective campaigning.

Bit Management = Pay Per Click + Effectual Campaigning

Pay per click advertising (PPC) is the major function of SEM technique. So in simple terms PPC is nothing but to pay a fee every time someone clicks to your website in a search engine's results. If your biding capability is more for pay per click for a specific keyword, then it will more effective for your ad, and due to which your site will be at higher rank in the paid search result page.

Bid management strategy-

In the present scenario the concept of PPC and Bid management has been changed drastically, and we are now in the dim entirely with respect to what our competitors are bidding. I am sure that every bidder wants to be at the top of paid search engine result page with minimum bidding cost.

As all of we know that the internet competitive strategy is changing day by day. In case of bidding strategy, whatever you bid is no longer the only variable which determines your positioning, there are various other factors which directly or indirectly affect your Bid management strategy. One solution of this problem is that you should regularly update your bids and budgets for multiple search engines. Along with that you can bring into play bid management tools, tips and techniques for maintaining a high quality score, and highly effective campaigns.

Working of Bid management tool-

Bid management tools helps you to automatically adjust your bids and your position on PPC search engines and can sometimes predict the difference between an advertising campaign that actually be unproductive and one that will be a truly successful.

Bid Management Tool -“Authorized vendor”

If your research on BMT is completed then another important factor is BMT-Authorized Vendor. It means that BMT vendor should be able to manage the search engines in your specific marketing campaign. Only authorized BMT vendors can have their bid management tools to directly access search engine’s ad-serving software.

So I think that bid management plays an important role in SEM strategy building. If you want to place your site with good content on the top of paid search engine page, then the best option is "Bid for keywords with accurate Bidding management strategy".